There’s a lot to like about the traditional tech financing model of Seed Round -> Series A -> Series B -> Exit/IPO. But SparkToro was not willing to trade lower risk and profitable growth for a higher growth rate pushed by investors that would bring high-risk consequences to their long-term prospects. The company is proving there’s another way to raise money that can be a better bet than the “9 losers for every 1 winner” math of venture investment.
Join us to hear a discussion with Rand Fishkin, Co-founder & CEO of Seattle-based SparkToro, moderated by Louisville entrepreneur Demetrius Gray, Co-founder & CEO of WeatherCheck. SparkToro’s nontraditional funding approach makes high quality market research and audience intelligence available to everyone, providing startups with previously impossible-to-get data about any online audience’s attributes, behavior and sources of influence.
